We all struggle with content ideas – even seasoned social media managers like me! Sometimes the smallest thing can spark an idea for a post, blog, video or even a series of posts! Here’s 19 ideas to get those creative juices flowing:
Product/Services/Industry
Did You Know?: Share interesting and lesser-known facts related to your industry or products/services. This can help educate your audience and position you and your brand as a knowledgeable resource.
Video Tutorials: Share video demonstrations on how to use your products or how your product/service solves common problems.
Product FAQs: Compile a list of frequently asked questions about your product or service and provide clear and concise answers to address common inquiries. These work well both as grid content (in video form or graphic) and on stories.
Product sneak peeks: Tease your audience with upcoming product releases. These exclusive previews can help generate excitement and anticipation.
Polls and Surveys: Engage your audience by conducting polls or surveys on topics related to your industry or upcoming product/service launches. Encourage participation by asking for their opinions or preferences. These are great to do on Instagram, TikTok and LinkedIn.
Customer Based
Customer Testimonials: Highlight positive feedback or testimonials from satisfied customers. Feature their stories, reviews, or photos to showcase the value and satisfaction they have gained from your products or services.
Case Studies: Share success stories of how your products/services have benefited customers.
User Generated Content: Share content (photos & videos) created by your customers or followers. Encourage them to use a branded hashtag to increase visibility. [Check out this blog on why you should be using User Generated Content]
Caption Contests: Post a photo and invite your audience to come up with creative captions. This encourages interaction and can lead to fun and engaging conversations among your followers.
Company Based
Behind-the-Scenes: Take your audience behind the scenes of your business or organization. Show them the people, processes, and activities that make your brand unique. This helps build transparency and trust.
Show your workspace: This is a great way to make your audience feel involved and a part of your team and you can hint at new products before an official launch.
Employee takeover: Let one of your employees take over social one day and show what a normal day in the life of that person/role looks like.
Team spotlights: Introduce your team members, share their stories or expertise, showcase their contributions to the company and humanize your brand. Or introduce new hires to your online audience.
Celebrate milestones: Share your company’s achievements and milestones, and thank your audience for their support.
Throwback content: Share memorable moments or milestones from your company’s history to create nostalgia and foster a sense of connection with your audience.
Other
Collaborations: Partner with influencers, brands, or organizations in your industry to create co-branded or collaborative content that expands your reach and introduces your brand to new audiences.
Day of celebration: Highlight national, international or social media days that are relevant to your brand or industry and create content around them.
“This or That” posts: Create posts that ask your audience to choose between two options. (e.g. does your product come in multiple colours? Why not ask your audience which they prefer?)
Infographics: Create visually appealing infographics to present information, statistics, or tips in a concise and easily understandable format. Infographics tend to be highly shareable and can attract engagement.
If you’d like help with your social media, get in touch today!