Chances are, as a business owner with a vast array of responsibilities, writing tweets and creating content to post on Instagram or LinkedIn probably isn’t high on your priority list. And that’s okay – because, with the help of an experienced social media manager (like me 🙋🏼♀), you can strengthen your business’s online presence.
But what is a social media manager? A social media manager has access to your all social media channels, implements a strategy that will bring you more followers and engagement and builds brand awareness over time. A social media manager will:
- Learn and develop your brand voice, so your content is seamless and authentic.
- Create content, including photos, graphics, and captions.
- Come on-site to take behind-the-scenes photos and videos, if local and relevant.
- Engage your followers by responding to messages and comments.
Here are just some stats that show businesses really cannot afford to NOT be on social media right now:
- Social networks are most influential when finding inspiration for purchases, with 37% of consumers stating they use social media regularly for this purpose.
- Social media is the most relevant advertising channel for 42% of Millennials and 50% of Gen Z.
- Covid-19 has had a massive impact on the way we shop now with 45% of consumers saying they shop via mobile for non-food items (up from 30% pre-Covid)
So, are you ready to dive into the reasons why you should hire someone to manage your social media business accounts?
1. Save Time
A well-orchestrated social media campaign requires active management of each platform. This includes tasks such as scheduling posts, responding to messages, engaging with your business’ audience, interacting with customers via comments and likes, tracking metrics, and more. Whew! As a business owner, you want to focus on your passion—the reason you started your business in the first place! You probably don’t have the time (or the desire) to spend all over your social media channels, learning the ins and outs and constantly creating content.
Plus, keep in mind: Hiring a social media manager will end up costing much less than hiring on another full-time employee to do the job!
2. Post Consistency
Do you find yourself sporadically posting on social media? Struggling to find those 1-2 minutes of the day when you can actually post something? A social media manager will make it their priority to post consistently and will know what type of content will be best received on each platform.
The key to success when it comes to social media is consistency. A social media manager will develop a content plan and have a content calendar for all postings per platform. They will also post at the most appropriate times of the day, ensuring that they reach your audience at their peak viewing times.
3. Customer Engagement
42% of consumers expect a response on social media within 60 minutes. [Convince & Convert] Is that something your company is prepared to handle?
A social media manager will be responsible for handling social media messages, so you won’t risk ignoring customer or waiting too long to respond.
4. You Need a Social Media Strategy
An employee posting at random on your social media profile having no plan will do a disservice to your brand. Simply posting your promotions, photos, and a few links just doesn’t cut it anymore in this competitive online world.
A social media manager will ensure that there is a strategy in place and that your content is meaningful and relevant to your audience. This usually involves a detailed, well-thought-out plan of action based on research that looks at trends in your market, your target audience and competitor research, which works in conjunction with your other marketing efforts.
5. Generate Fresh Ideas
A social media manager is well equipped to come up with fresh, innovative ideas. They bring knowledge and experience, which allows them to anticipate what will encourage the most interaction and attention on social media and what will be ignored. As a new set of eyes on your business, they’ll be able to identify areas that’ll resonate with your target audience that you might not have thought of before (e.g. your sustainability efforts)
6. Turn Followers into Customers
A social media manager will know how to post your business’s newest offers on social media, through both paid and organic posts. It takes a bit of research to understand what your industry thrives on and what content your customers like to see. Which brings me on to my next point…
7. Tracking & Analytics
A social media manager is familiar and knowledgeable about social media analytics and what they mean. Monthly post analysis can significantly impact your social media strategy and tell you what is and what isn’t working. A social media manager will be able to take these analytics results and adjust your social media strategy accordingly. This is vital because it ensures your business isn’t wasting time and money by focusing on ineffective strategies.
If you’re a business owner and you’d like to tick social media off your “to-do” list, it might be time to think about outsourcing your social media management. AND you can do it without breaking the bank when you contract out a freelance social media manager.
Contact me today to discuss how we can build your business brand online using social media marketing!