From practical social media checklists to the big-picture reasons why your brand needs a dedicated strategist—welcome to our collection of insights. We break down the ‘how’ and ‘why’ of digital marketing so you can focus on what you do best: running your business.
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Banned Hashtags on Instagram
Ever since the hashtag was first created in 2007, they have been a vital part of almost every social media strategy. First used to organise and group content better and now often used to help users find content or inspiration, they continue to be one of the best tools to help your Instagram account and… Read more
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Blog SEO Checklist
Search Engine Optimisation (SEO) is an integral part of your digital marketing strategy. When you optimize your web pages (including your blog posts), you make your website more visible to people who are searching for products and services through search engines like Google. So, where to start? Below is our top 10 SEO tips for… Read more
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Introduction to Google My Business for Small Business Owners
Google My Business is a free, must-have tool for any small business owner looking to amplify their online presence. First things first, what is Google My Business? Google My Business allows you to list your business and gives you the opportunity to show on a number of different searches. A Google My Business (GMB) listing… Read more
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Marketing Slang Defined
Ah, marketers. We use more acronyms than NASA, and our jargon changes more frequently than Irish weather. Have you been in a marketing meeting, and suddenly someone starts speaking in code? “What in the world are they talking about? SEO? KPI? CTA?” “Traffic? I thought this was a video call?” Sound familiar? To help you talk… Read more